Embrace your cheeky side. Life's too short for mediocre underwear.

Kat the Label is an Australian lingerie and sleepwear brand, with a strong focus on unique design, style and love of intricate lace. From basic briefs to cheeky thongs, we have lingerie that ticks all the boxes. With a strong use of intricate lace and soft mesh detailing, our underwear styles are designed to blend style and comfort. Our collection of styles varies from vintage inspired lace briefs to high cut mesh thongs to cotton basics for everyday comfort. Browse our Underwear collection online now.