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OUR STORY
Founded in Melbourne in 2015 by Kate Nixon, Kat the Label is an Australian intimates brand known for its feminine lace lingerie, romantic sleepwear and thoughtfully designed bridal collections.
Born from a love of beautiful lace and intricate detailing, the brand was created with a simple vision: to elevate the everyday through lingerie that makes women feel beautiful and confident.
What began in Kate's spare bedroom, hand-sewing pieces and packing orders, has grown into an internationally recognised brand. In 2021, Anna Metcalfe joined the business, bringing her experience in marketing and brand growth, and has since become a co-owner alongside Kate.
Over the past decade, Kat the Label has established a loyal global following, with a strong presence in the United States and partnerships with leading retailers including REVOLVE, Nordstrom, Anthropologie and Free People. Worn by the likes of Kylie Jenner and Sabrina Carpenter, the brand continues to expand internationally, with its first permanent U.S. flagship opening in SoHo, New York, in October 2026.
At the heart of Kat the Label is a belief that beautiful lingerie should be part of the everyday, not just reserved for special occasions. With a focus on thoughtful design, delicate detailing and romantic silhouettes, each collection celebrates femininity, individuality and self-expression.
While the brand has evolved, its vision remains the same: to elevate your everyday with beautiful lingerie that inspires confidence.
OUR VISION
"Elevate your everyday with beautiful lingerie that inspires confidence"
a note from our founder
"When I started Kat the Label in 2015, I never could have imagined where we would be today. What began in my spare bedroom, hand-sewing pieces, packing orders and writing little notes to every customer, has grown into something far beyond what I ever dreamed.
My love for beautiful lace and lingerie has always been at the heart of the brand, and that hasn't changed.
I'm incredibly proud of the team we've built, the community that continues to support us, and everything we've achieved along the way. There are still so many exciting things ahead, and I'm so grateful to have you be part of our story."
- Kate Nixon, Founder & Creative Director
who are we?
Elevate your everyday
Kat the Label is a female-led Australian-based brand with a focus on carefully curated intimates.
Our vision is to become the world’s most sought after lingerie brand. With each piece and every new collection, we aim to amplify the determination and individuality of our wearers, empowering them to take on the world with confidence. It’s our mission to enhance the everyday, with good lingerie.
At Kat The Label, we are committed to ethical trading, manufacturing and working conditions for our factories and workers.