"We’ll compromise on a lot of things... but never our lingerie."

- Kate Nixon (Founder)

a note from our founder

Kat the Label’s vision is to elevate your everyday with our lingerie. Born from my love of lingerie and beautiful lace, the vision has always been to create products that make you feel beautiful and confident. With customers at the centre of everything we do, I hope that everyone purchasing Kat the Label feels the timely love and attention we put into all of our products.

After rapid growth over the last few years I still have pinch me moments where I’m taken back to my spare bedroom hand sewing and packing every order, writing messages to each customer, thanking them for supporting my small business.

While we may be on a bigger scale this still rings true today. By building a dynamic team where every member is collaborative in what we do, we are able to deliver the best product possible. I am so excited to be on this journey and for all the support along the way. The sky truly is the limit for Kat the Label and I’m so grateful for everything we’ve achieved.

who are we?

Elevate your everyday

Kat the Label is a female-led Australian-based brand with a focus on carefully curated intimates. Our vision is to become the world’s most sought after lingerie brand. With each piece and every new collection, we aim to amplify the determination and individuality of our wearers, empowering them to take on the world with confidence. It’s our mission to enhance the everyday, with good lingerie. At Kat The Label, we are committed to ethical trading, manufacturing and working conditions for our factories and workers.

Our mission


"lacey delights... a Melburnian brand that’s made a name for its ultra-feminine undergarments."